Introduction

The internet transforms the way we communicate, work, and access information, but it also continues to raise new and serious concerns about privacy and data security. Personal information can easily be collected, stored, and shared without consent and data breaches are routine. This has led to identity theft, cyberbullying, and online harassment. Social media use has raised concerns about invasive targeted advertising and political manipulation. The internet is an essential part of modern life, but its benefits must be balanced with caution and vigilance to prevent personal harm.

We believe that several key components of internet use can be enhanced for user empowerment: identity management, online marketing, and user control over the monetization of their data. Online marketing and user privacy need not be opposed: firms can build trust and loyalty with customers through transparency and consent in data collection and targeted advertising. We propose an integrated approach using decentralized identity and blockchain technology to empower users using private data vaults to grant users the ability to manage and monetize their own data.

Traditional identity management systems like password managers face issues such as data breaches, cyberattacks, user privacy concerns, limited interoperability, and confusing user experience. At the same time, traditional online marketing is plagued by high user acquisition costs, low conversion rates (clicks ≠ acquired customers), high tech costs to keep up, user distrust, low efficiency, and accessibility, etc. Web3 identity management offers a promising solution, but it also faces challenges such as slow adoption, complex user experience, lack of user control, limited scalability, security vulnerabilities, lack of regulatory clarity, and the cost and complexity of minting and trading NFTs/tokens. Users want personalized experiences that address their lifestyle, health, and financial concerns without compromising privacy and consent.

Introducing Nplifier: a cutting-edge identity and credential platform that bridges Web3 and Web2, creating a user-centric, privacy-protecting ecosystem that empowers both users and marketers by matching those with shared interests and values. By combining Web3 and Web2 identities, we eliminate the need to create yet another identity or reaccumulate similar credentials to improve online experience. Beyond managing credentials, Nplifier also allows users to create personas: combinations of credentials that grant access to offers and deals without compromising data privacy or control. This new model for digital identity also enables a next generation marketing model, by empowering brands to respect users’ privacy and reach target users with consent and real, voluntarily shared data as opposed to the inferred data and intrusive tracking of conventional Web2 marketing. Targeting users’ actively shared credentials creates a much better user experience and significantly improves campaign conversion rate.

Nplifier’s powerful features make it easy for users to manage their personal identities and credentials with ease. With Nplifier, applications can autonomously verify the users’ identities, using zero knowledge verification technology, ensuring that user data is secure and private. Our challenges management system allows users to accumulate credentials through public and private challenges, making it easy to showcase their skills and achievements and monetize their own data.

Nplifier also offers a range of services, including Web3 support for ERC-20 and ERC-721 tokens, whitelist support for Nplifier ID, email, and EVM address, and social network services. Our autonomous clubs, which function as DAOs, enable members to collaborate on campaigns, fundraise, vote, and participate in forums.

To maximize campaign efficacy, Nplifier also features a smart campaign module which leverages generative AI to create campaign contents and images, and it also uses analytics to recommend parameters for campaign configuration based on high performance campaigns and user credentials. Every campaign in Nplifier is built with a sandbox mode for campaign testing and integration, ensuring that campaigns run smoothly and efficiently. With our campaign passports and rewards management system, users can claim their rewards easily, and our online/offline campaign passport verification system ensures that campaigns are secure and transparent.

Finally, the Nplifier API enables developers to integrate our platform into their applications, making it easy for users to manage all their identities and credentials. With the Nplifier API, other services can rely on Nplifier as an identity and credential infrastructure and gateway service to join a better user-centric, Credential-as-a-Service web environment where users are empowered to control their own identities and credential data for an integrated experience and co-create value with brands to improve their quality of life.